Reviews
“Anthropologist Treena Orchard’s new book about swipe culture and the darker side of dating apps is exactly what its title suggests. It is Sticky, Sexy, Sad. After reading it I would have to add Smart. Honestly and courageously, Ms. Orchard reveals what it’s like to be a modern woman using technology to search for connection. Ms. Orchard opens her heart and soul and lays it bare- You recognize your own longings and disappointments. You’ll recognize the awkward good-bye at the door, realizing you won’t be invited back. Although trains are no longer part of the donee in American life, we can all relate to the crushing disappointment of a hook up being canceled while we are enroute with high hopes. This book reminds us we are not alone. But it is not all sad. You will laugh out loud over her take on dick pics, and chuckle about agonizing over writing profiles that nobody reads.
After reading this book I have fallen in love with Treena.
Her passion and openness to connection and the pleasure she takes in physical intimacy, with no agenda other than being human, has stirred me deeply, but alas I am an old gay man. Be that as it may, I better understand women for having read this. I would suggest it be recommended reading for any man who wants to get insight into What Women Want.
This book has haunted me since I finished it. I miss Treena’s conspiratorial voice and her sympathetic outlook. Although she is much younger than me, I also remember “growing up in an era dominated by corduroy, avocado bathtubs and Freshen-Up gum”. Ms. Orchard’s writing reminds me of what I miss most in today’s Contactless society. Passion. Swipers will never know what is like to catch a stranger’s eye from across a crowded room when Cupid shoots his arrow. As the potential lovers make their way towards each other, in slow motion, like a Love’s Baby Soft commercial. The swiper panics and wants to ‘ghost’ But can only crouch to the floor and feign tying their shoe.
Read this book! It will help you understand how algorithms control our every romantic move. Treena’s vivid writing will remind you of the passion that remains IRL.”
Dave Churchill
captainclicquot.com

What an insight into a world I never knew existed. The plight one goes through for modern love was completely lost on me. I was unwillingly ignorant. Not realizing the rolling wheel one must stand atop to be a part of the modern worlds dating scene. It was very well written, easy to understand and carefully thoughtful.
Amazon Reviewer

What a relief to read this. The baffling challenges of communicating, connecting and flirting on dating apps are, in the hands of author Treena Orchard, described, researched and explained in a tender, educational and wildly entertaining blend of personal online dating stories embedded inside deeply researched cultural and societal context. I highly recommend this book for everyone navigating dating in the 2020s, or for those who want to understand what their friends and family are going through!
Goodreads Reviewer

If you've been on dating apps before, by reading this book, you feel validated. If you've never been on a dating app and probably won't be, you get to read about what you've dodged and in some rare cases maybe missed. If you're thinking about joining dating apps, you get a lot of information about what to expect.
But Treena (author) also goes far beyond just the experience of dating apps and takes a good look into how human beings' communications, relationships, expectations, etc. are all being shaped by swipe culture.
Audible Reviewer

I really enjoyed this mix of lived experience and theory on dating and romance. Treena uniquely captures some key trends in social relationships (swiping, ghosting, etc) and how antithetical they are to our needs and desires. This book will likely be incredibly relatable to anyone using the apps and wondering why it feels so unsatisfying.
Goodreads Reviewer

Dr. Treena Orchard take us on a journey of happiness and darkness in this roller coaster ride of emotions when it comes to online dating. She shows us the research behind apps that are not only to find people love, but also to make money. This book is not only academic but also very personal. Even if ou haven’t online dated, you will find this book very engaging and very steamy!!!!!!!
Amazon Reviewer
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